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Although social media claims to catalyze social connections, much of the time it only serves to simplify our experiences and lives into manageable, easy to digest snippets. This level of control in online interaction, couple with our body’s release of the “cuddle drug” oxytocin during the act of social media engagement, create an allure that few are able to resist. But how is this potentially affecting the way we interact in the long run? Digital embrace is a data driven experiment that seeks to unveil these shifts are they are occurring.
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